What Is Online Reputation Management (ORM)?
When was the last time you Googled yourself or your business? I can bet you do it quite frequently to see where your website is ranked or what people are saying about you. Most of what you find is most likely good, but sometimes you might not like what you see. Basically, you’re seeing what your customers and prospects are looking at. Whether it’s a bad review or a negative comment, you may just push it to the side thinking no harm, but your customers are not so forgiving!
Rhea Drysdale Talks About Online Reputation Management:
A recent survey showed that 80% of people changed their purchase decision based on a bad review they saw online. Competition can be fierce in your niche so you need to be watchful of what people are saying about you. Monitoring and managing your online rep management is one of the most important things you can do for you and your business.
You now know how important your online reputation can be. Almost everyone is checking you out online, looking at what people are saying about your business and searching for reviews. Negative reviews and comments can drastically alter your customers purchasing decisions. That’s why you should pay more attention to your online reputation and take the steps necessary to counter the bad reviews about you, your business, brand, and products/services. The best rep management solutions can involve pushing down the bad reviews with the good ones.
Why Should You Monitor Your Online Reputation?
Studies have shown that 78% of people actively perform product and service research prior to buying. Most of those internet users change their buying decision after reading a negative comment about a business, product, or service. There are thousands of places where people can voice their opinions about your business. The good thing is, a online reputation management company can help you monitor your online reputation and respond to these negative reviews and comments the moment they appear.
A proactive ORM strategy involves the optimization of your positive reviews so that they show up at the top of the search results. At the same time, pushing down the negatives. This is also a great way to push up your positive reviews to give online searchers a good first impression about you and your biz. A lot of times people are searching for you by name if you are a doctor, lawyer, or even a plumber. The first thing they see is a nice 5 star review at the top of the search results, giving you a great deal of authority and customer loyalty in your niche.
Online Rep Management Services
We collect and post your good reviews and use those to push down the bad reviews. Plus we highlight the good reviews from the most authoritative websites and rank them to the top of the search engines.
We will help build your brand by optimizing your business profiles on Twitter and Facebook. We will make posts and comment in group discussions on your behalf to show that you are an authority in your niche.
Our other online reputation management services include content creation, competitor analysis, competitor back-link analysis, and other brand research to ensure that we are on the right track to dominate your online competitors. We will create and manage additional online properties to maintain your online presence. These properties can be used to dominate the first page of the search results.
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